US restaurant chain lets customers design their own meals
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Spotted: US-based Panera Bread lets customers at its restaurants design their own meals using simple technology. Information about ingredients is available digitally. This includes not just which ingredients are in a particular dish, but also the nutritional value of these ingredients and where they are sourced. Customers can then add or delete ingredients from a sandwich, say, or a salad. "We're allowing you as a customer the power to control what you eat," says company Chief Growth and Strategy Officer Dan Wegiel. In recent years, Panera has dramatically increased its digital presence. It used to be that customers could either order in…
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