US startup tries to make it easier to post videos on any platform
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Spotted: US-startup StayTuned wants to make it easier to post videos on social media and other platforms. Videos are becoming increasingly popular not just with publishers but with companies of all types. But navigating the wide variety of platforms can be overwhelming, according to StayTuned CEO Serge Kassardjian, a former Google executive. Knowing which videos work best on which platforms is also an issue. StayTuned is offering to simplify things by giving customers a one-stop shop. It will publish videos across all platforms, including Instagram, video apps, and on Over-The-Top (OTT) applications like Netflix. In addition, the service will optimise clients' videos to fit…
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