US store merges retail, co-working space and wellness

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

Spotted: Washington, DC-based Take Care combines a beauty shop with a wellness-oriented co-working space. In the shop, customers can browse and purchase organic, plant-based cosmetics, receive skincare consults and take classes in topics such as sustainable living and inner beauty. At the same time, the back of the building has been transformed into a community workspace, called Workwell.

The new store is creating a mashup of trends for co-working, wellness and experiential retail. The co-working space includes lots of natural light, aromatherapy scents and wellness offerings such as mini-sessions of desk yoga and meditation. The office space also comes equipped with an aromatherapy bar, free local coffee, meditation cushions and healthy snacks.

Workwell and Take Care both emphasise community and prioritise wellness. The design of the space and membership perks such as monthly meet-up sessions are designed to build the sense of community. Both the store and the co-working space were also designed to help minimise stress and anxiety. Standard membership in Workwell is $190 a month.

Takeaway: Springwise has spotted a wider variety of co-working arrangements, including co-working that comes with childcare and a stationary store with a drop-in business hub. In establishing Workwell, Take Care is part of this growing trend for merging retail and co-working. The trend has the benefit of turning bricks-and-mortar shops into experiential destinations and provides on-site customers for struggling stores. Startup Re:store, launching later this year, may be the next generation of this concept. It will provide a space for independent brands to sell their products in a shared physical storefront, along with a co-working space. Expect more bricks-and-mortar stores to come with workspace attached in the future.

Website: www.takecareshopdc.com
Contact: www.takecareshopdc.com/contact

Company founded in: 2018

Share on FacebookTweet about this on TwitterShare on TumblrShare on LinkedInShare on Google+Share on RedditPin on Pinterest

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update