User-generated advertising campaigns built by social network of creatives

ga('send', 'event', 'Computing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Style & Design', 'article', 'article-industry-impression', {nonInteraction: true});

US-based crowdsourcing website Zooppa is connecting aspiring creative minds with the people who can make things happen. Users in need of material simply submit a brief to the platform, which is made visible to its entire community. All creators are encouraged to participate and submit content by a specified deadline, which the user can then gain access to. The minds behind Zooppa understand that some projects are more complex than others, so have created the means to tailor exclusive material. In these instances, once a brief is uploaded, vetted creators submit treatments and storyboards describing how they would execute the…

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