Platform connects brands with user-generated images

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Every day, users upload billions of images across social media platforms. In doing so, they advertise brands they enjoy, whether it’s a logo on a jacket or the soft drink they’re holding. Mantii, by advertising platform GumGum, is helping brands access these publically available user-generated content. Mantii uses image recognition to monitor branded content on social media. Data is gathered in real-time, enabling brands to monitor product launches or viral content. The software also integrates facial recognition to determine the emotional contexts products appear in, as well as demographic and geographic metadata. Brands can also search through competitors’ social pages,…

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