User generated content meets profit sharing

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Slowly but surely, established brands are climbing aboard the customer-made bandwagon, inviting consumers to co-create. But as our sister-site trendwatching.com predicted a while ago, true co-creation can only blossom if brands share revenues resulting from consumer generated content with those same consumers. Which is why we like Vodafone Netherlands’ new KijkMij TV (Look at Me TV) initiative, which not only involves customers uploading their funniest, sexiest or most informative (cameraphone) videos, but also pays these minipreneurs 10% of revenues generated when other customers download their video.*

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