User-generated video for the corporate crowd

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ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

Let’s say you’re the CEO of a company that needs to motivate hundreds, maybe thousands of employees, to support a new initiative, such as a product launch or headquarters relocation. You know from experience that traditional ‘push’ communications, including newsletters, slide presentations and emails, just won’t excite employees or inspire the changes in thinking and action required for success. So, what do you do?

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