Pints and parcel delivery at the local pub

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The UK's Royal Mail makes some 40 million unsuccessful first-time delivery attempts per year, causing no end of hassle for the consumers waiting to receive those packages. At the same time, Britain is losing about 52 of its pubs per week to recession-induced closures. Taken together, those two statistics underlie the creation of UseYourLocal, a new service backed by British brewer Scottish & Newcastle that facilitates package delivery to the local pub. Launched this spring, UseYourLocal aims to give consumers more reasons to visit their local pub, effectively helping to put the UK's 90,000 pubs and clubs back at the…

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