Algorithm uses personality profile data to improve communication

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Sending that first email to an unknown contact can be intimidating. What kind of person are they? Should the email be conversational or to the point? A new tool called Crystal is now addressing this anxiety, by offering users a way to understand someone's communication style before approaching them. The web-based service aims to make communication healthier and more productive, by helping users write emails based on the recipient's unique personality. Working primarily through LinkedIn, Crystal analyzes online content written by and about the chosen recipient. This information is then fed into an algorithm that matches all the available web…

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