Using their phones, crowds create heat maps of hot gigs at music festival

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3VOOR12, a multimedia platform for music that's run by Dutch broadcaster VPRO, is piloting a new heat-mapping system at this year's Lowlands music festival, which takes place next weekend. Using familiar web terminology--Hot or Not--the festival's visitors will be able to let others know which of twelve venues is hosting the hottest show at any particular moment. The voting system will run on a mobile app that users can download to their internet-enabled phones. (Those with wifi-enabled phones will be able to use 3VOOR12's free festival-wide wifi.) Considering the distance between venues at large events like Lowlands, a crowd-controlled, up-to-the-minute…

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