Using video games to make seniors safer drivers
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We've written about brain gyms for baby boomers and insurance discounts for drivers of cars with GPS devices. Combining a bit of both ideas, insurance provider Allstate recently announced a pilot program that could ultimately lead to reduced insurance rates for senior drivers who play brain-building video games. Beginning in Pennsylvania--home to the fifth largest population of Allstate customers aged 50 to 75, the company says--Allstate is offering the program free to more than 100,000 drivers in that age group to test the impact of cognitive training on driving safety. The program uses InSight, a video software package from Posit…
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