Vending machine offers beer only to users who do nothing

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Hot on the heels of our coverage of Brazilian lager brand Polar's attempts to get beer drinkers to chat rather than use their smartphones, we've stumbled upon another similar initiative. Amstel's Pause campaign has rewarded passersby with a cold beer for doing nothing for three minutes. Developed by Bulgarian advertising agency Next-DC, the campaign saw a vending machine installed in a location passed by many professionals on their way from work between 4pm and 9pm. In order to offer them a way to relax after a stressful day, the machine instructed them to simply stand in front of it and…

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