Vending machine offers free samples, provides rich user data to retailers
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Free samples are a common way for retailers to promote new products, but supermarkets often use staff to hand them out and don't collect data about the success those campaigns. New startup Freeosk has now created a vending machine that automatically dispenses samples to loyalty card holders. The Freeosk is designed to be placed into retail environments where customers can easily take a free sample of the product inside. Customers get access by swiping their loyalty card or iPhone app. The interesting thing about Freeosk is that retailers can see the type of customer that is engaging with the samples,…
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