Video game helps players name that tune
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In much the same way that movie studios market soundtracks, video game producers have published game soundtracks for years now. With the release of Grand Theft Auto IV later this month, in-game music marketing is being taken to a new level. Whenever they hear a song they like on one of the game’s fictional radio stations, players can call a dedicated number from their cell phones. Within seconds, they’ll receive a text message with information on the song and artist. The game’s publisher, Rockstar Games, is also developing a community site around GTA IV, and members will be able to receive emailed links to the songs for easy downloading from Amazon.com’s MP3 store.
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