Virgin Cars

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As promised in our August edition, here’s another new business idea from Virgin (there’s no stopping Richard Branson): selling cars, supermarket-style. After selling 12,000 cars online in the UK at www.virgincars.com, Virgin opened the world’s first auto department store in Manchester last May. The 2,800 square meter ‘Megastore’ offers 25 automotive brands under one roof, at cut-throat prices, and without salespeople stalking customers. Cars include new and up to one year old models, and are not grouped by brand but by themes like ‘crowd pleasers’, ‘two wheels’, ‘thrills’, ‘all in one’, ‘first class’ and ‘adventure’.

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