Virgin’s juicy

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You can never go wrong with healthy food and beverages these days: Virgin and Australian-based Signature Brand Limited (SBL) have joined forces on a quest to make SBL's Pulp Juice the definitive juice bar brand worldwide. That's right: the Starbucks of juice bars. Hey, as Springwise likes to say: if you can't name a global brand for a B2C category, it's probably wide open, no matter how much local competition you may be facing! Virgin recently acquired a 20% interest in SBL's Pulp Health, in an agreement that includes the formation of a new company (of which Virgin will own…

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