Virtual jukebox adds customers’ favorite songs to venue’s playlists automatically

ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

Beacons are proving a useful tool for those retailers looking to engage with individual consumers through personalized offers. Earlier today we wrote about Carrot, which does just that, enabling local businesses in Michigan to make offers to participating passers by. Now, California start-up Rockbot is using beacons to welcome customers in an altogether more entertaining way — by automatically adding one of the customer's favorite songs to a venue's playlist when they walk in the room Rockbot is a virtual jukebox for public venues, which customers can access via an iPhone app whenever they visit a participating location. Since launching…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.