Virtual jukebox adds customers’ favorite songs to venue’s playlists automatically
Beacons are proving a useful tool for those retailers looking to engage with individual consumers through personalized offers. Earlier today we wrote about Carrot, which does just that, enabling local businesses in Michigan to make offers to participating passers by. Now, California start-up Rockbot is using beacons to welcome customers in an altogether more entertaining way — by automatically adding one of the customer’s favorite songs to a venue’s playlist when they walk in the room
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