Virtual model gives consumers 360° view of mixed and matched fashions
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Online fashion retailers have tried many different ways to give consumers a better idea of what their clothes will actually look like, and we've already seen digital fitting rooms such as Estonia's Fits.me. Now Russia-based Suit Up is showing that the concept may be gaining ground by attracting interest from big brands with its virtual 360-degree modelling platform that enables consumers to mix and match items. The site allows users to choose a model and then begin dressing them with a selection of the items available through Suit Up. The platform gives consumers a better idea of what the different…
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