Virtual reality mall could be the shopping center of the future

Virtual reality mall could be the shopping center of the future

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There has been much talk of the necessity for retailers to introduce digital features to the physical shopping experience, in order to keep up with the customer’s taste for online shopping. But British designer Allison Crank has gone the other way, creating a virtual reality mall, that uses fantasy and interactivity to redefine the ecommerce experience.

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