Virtual souvenirs and riddles gamify sightseeing

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The classic audio guided tour is becoming less and less common. Tourists are relying more than ever on their smartphones to help them get around, from a digital guide of local hotspots with recommendations provided by Airbnb hosts for guests, to DIY museum tours with an integrated art-identifying app. Nexto is a new cultural engagement platform based on the power of storytelling that brings a touch of virtual reality to the everyday tourism experience. The app uses a conversational interface, and visitors to Nexto-connected sites can collect virtual souvenirs, learn the history of each location through games and puzzles, and create their own…

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