Local bottling makes for greener wine at Waitrose

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Cutting both costs and carbon emissions, British supermarket Waitrose shipped its new range of ‘Virtue’ wines from Chile in 24,000 liter flexitanks and bottled them in the UK. One tank equals 32,000 bottles—or 16 tons of glass—that no longer need to be shipped. In addition, the bottles used are lightweight and made of 60% recycled material. Besides reducing carbon emissions, this shipping and distribution method lowers end-to-end production costs by up to 40%. Waitrose claims to be sharing these cost reductions with customers, charging GBP 3.99 per bottle. Currently on offer are a Merlot/Cabernet Sauvignon and a Sauvignon/Chardonnay, both from…

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