Book-video hybrid delivers a new reading experience

ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

The latest reinvention of traditional book publishing comes from California-based start-up Vook, which integrates text, video and social networking to deliver a new entertainment experience. Available both online and as a mobile application, “vooks” are book-video hybrids that feature short video clips—produced exclusively for each title—interspersed throughout the digital text. The videos are designed to enhance the story, advance the plot in fiction titles and add depth to practical information offered by non-fiction publications, offering visual how-to’s such as cooking demonstrations. The online Vook Reader allows readers to interact with each other via inbuilt social media functions. Vook launched in…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.