VR lets beauty product shoppers pick ingredients

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South Korean beauty brand Innisfree used virtual reality (VR) to solve the question of how to take customers on the same journey taken by the brand. Powered by in-store bicycles, customers escape the four walls of the company’s new Shanghai Disneyland store by traveling on the Jeju Flying Bike. Visitors pedal in-store bikes to power their virtual reality travels around the UNESCO protected island of Jeju. Jeju is a volcanic island with a rich diversity of plant life, growing many of the ingredients used by Innisfree in its products. Using eye-tracking software, bicyclists on the Jeju Flying Bike experience collect…

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