Buy-one-give-one indie eyewear sells for $95 delivered

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The market for prescription eyewear has traditionally been dominated by high prices, little innovation and a few large competitors. That's why we've seen online discounters emerge, and it's also why a young new startup has set its sights on the industry—so to speak—with a paradigm-busting model that aims to combine independent design, “buy one, give one” generosity and some long-overdue pricing transparency. Whereas prescription glasses from most high-end optical shops tend to be USD 300 and up, Philadelphia-based Warby Parker offers its own, in-house designs through the mail for USD 95 including delivery. Eliminating the licensing fees charged by designer…

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