Water bottle labels kept free for personal labels, notes and doodles

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We've already seen spirits maker Pernod Ricard offer a way for consumers to personalize their own bottle labels. Now French water brand Wattwiller has launched a new blank label to provide a space for customers to write down their thoughts. The campaign – which will launch in the second half of this month – will see the company's 50cl bottles branded with a mostly white label, save for the campaign slogan – 'Ma bouteille d'eau', or 'My water bottle'. Wattwiller is encouraging customers to use the space for practical or creative purposes – to write their name, make a to-do…

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