Water brand turns old couches into custom running shoes

Water brand turns old couches into custom running shoes

Vittel Couch Converter transforms customer’s old sofas into custom made running shoes to encourage an active, healthy lifestyle.

France3 Mar 2015
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We’ve seen countless initiatives designed to encourage exercise — through either rewards or punishments — and now French bottled water brand Vittel is getting in on the act as well. The Vittel Couch Converter service is a marketing campaign aimed at curbing the amount of time Europeans spend lazing around on their couches — by transforming customers’ old sofas into pairs of personalized running shoes.

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