Weekly challenges encourage people to get off their phones
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In a world increasingly dominated by screens and technology-led communication, we are seeing more and more initiatives that attempt to detach the consumer from their smartphone and bring them back into the real world. Talk to Me London was a crowdfunded day of events and flashmobs aimed at getting London's eight million multicultural residents talking, while filmmaker Miranda July's Somebody app forced users to pass on messages from fellow app-users. Now, the Branch Out Movement is a social initiative which encourages members to be more communicative and engage with the world around them. Participants sign up to the project for…
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