LazyAngel is a new project enabling web users to help fight child malnutrition by installing a free, downloadable browser toolbar.
Poor nutrition is a major problem in the developing world, and it’s particularly acute among children. That’s a big part of the motivation behind LazyAngel, a new project enabling web users to help fight child malnutrition by installing a free, downloadable browser toolbar. Users begin by downloading the LazyAngel toolbar — available for Firefox, Chrome, Internet Explorer and Safari. The lightweight add-on installs at the bottom of the browser and can be turned on and off or uninstalled at will, the project says. Then, as a result of LazyAngel’s brand partnerships, users see brand-sponsored messages on their toolbar as they surf. No pop-up messages are ever included, LazyAngel says, and users’ personal information is always kept private. Meanwhile, the fees paid by advertisers go toward fighting child malnutrition — specifically, some 60 percent of those fees fund micronutrient interventions including vitamin A, zinc, folate and iron/iodine fortification, as well as deworming. LazyAngel’s health projects are administered by child health organization CORE Group and overseen by NGOs, with results reported in the toolbar. The video below explains LazyAngel’s premise in more detail, while a video for prospective advertisers can be seen here. Every six weeks, the average LazyAngel user provides six months’ worth of micronutrient health for malnourished children, the site says, making kids better able to grow, learn and maintain good health. Social entrepreneurs around the globe: take note!