One tree planted for each wooden watch sold

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We’ve already seen jewelry made from both reclaimed and sustainably mined materials. Guided by a similarly eco-minded philosophy, Los Angeles-based (and Florence-born) WeWood crafts wooden watches and plants a new tree for every watch it sells. WeWood timepieces offer Miyota movements in a variety of designs that are completely devoid of artificial and toxic materials, the company says. Several wood varieties are used in WeWood’s watches, including Maple, Ebony and Guaiaco, a tree native to South America. A fourth type — called Red Wing Celtis — is typically used for flooring, and WeWood draws its supply from the industrial waste…

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