When consumers watch ads, advertisers donate to charity

When consumers watch ads, advertisers donate to charity

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ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});

We’ve already seen several efforts that reward members of the public with free mobile minutes for watching ads — Pumbby was one example — but it’s a fairly safe bet that charitable donations would be an even more compelling reward for some. Enter TousDonateurs, a French site that enables consumers to watch video ads in exchange for donations to the charity of their choice.

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