When consumers watch ads, advertisers donate to charity
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
We’ve already seen several efforts that reward members of the public with free mobile minutes for watching ads — Pumbby was one example — but it’s a fairly safe bet that charitable donations would be an even more compelling reward for some. Enter TousDonateurs, a French site that enables consumers to watch video ads in exchange for donations to the charity of their choice.
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