Where Are They Now?: Fitbay
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
When we first wrote about Fitbay in March 2014, the company was in private Beta and offering a fashion discovery database for like-minded and like-bodied consumers. Trying to combat the frustration customers often encounter when ordering clothes online — and the resulting high returns rate for commerce outlets – the platform lets users browse clothes based on their body shape; be it triangular, muscular, pear-shaped, broad, oval, or otherwise.
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