Where Are They Now?: Fitbay

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When we first wrote about Fitbay in March 2014, the company was in private Beta and offering a fashion discovery database for like-minded and like-bodied consumers. Trying to combat the frustration customers often encounter when ordering clothes online — and the resulting high returns rate for commerce outlets – the platform lets users browse clothes based on their body shape; be it triangular, muscular, pear-shaped, broad, oval, or otherwise. Users first sign up and briefly describe their shape, weight and height, and Fitbay finds “Body Doubles” for them — these are other users with similar physical qualities. They can then…

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