Where Are They Now?: Kate’s Goodness

Where Are They Now?: Kate’s Goodness

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Travelling to a new city in the age of TripAdvisor can overwhelm users with the seemingly infinite options — restaurants, bars, hotels, sights, ‘hidden gems’, best views of the city, best bike riding routes… the list goes on. The idea of travel, for some, has become an event with such high expectations, so thoroughly researched and well-planned, that it may as well be Ferris Bueller’s Day Off. On the one side, the joy of serendipity, and of ‘getting lost’, has almost completely vanished with GPS technology, but on the other, users are more able to get exactly what they want, satisfying their personalized, unique consumer needs.

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