Where Are They Now?: Morpher
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Many cities around the world have subscribed to bike share schemes contributing to the rise of commuter cycling to over 200 million people worldwide. Nonetheless, 83 percent of cyclists still see the traditional helmet as a cumbersome piece of equipment and don’t wear it risking their safety on the road. Back in Jan 2014 we announced the release of Morpher, the first flat folding helmet, which was designed to encourage cyclist to wear protective gear on busy city roads. Invented by CEO Jeff Woolf after surviving a bicycle crash, the collapsible helmet has come a long way passing safety tests…
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