Where Are They Now?: Wisher

We spoke to Maz Cohen, founder of the gift registry smartphone app Wisher, to find out how the company is planning to expand globally using gamification and AR for better customer engagement.

United Kingdom13 Jan 2018

Smartphone app | Photo source Wisher

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With the introduction of the seasonal Wish Factory in London’s Westfield shopping center in December 2017, Wisher officially began its global tour and expansion from wish list app to social commerce platform. When initially featured by Springwise in 2015, Wisher was a wish list app that combined the best of Amazon’s wish list features with the beauty and playfulness of Instagram. Now, the company is expanding, and with its new Wish Factories, taking on a more curatorial role. Each Wish Factory is a unique retail lab that brings together new and exciting products and experiences into a single, time limited…

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