‘Whispering windows’ let stores interact with shoppers 24/7
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Whispering windows have been a favorite of advertisers and marketeers for a few years now. The windows are equipped with speakers and programmed to emit sounds or speech as passers by walk past the built in sensors. Often they are designed to entice or create intrigue for those on the street, but the windows installed in South African 8ta stores are adding a new level of functionality to the technology by enabling customers to browse the store’s catalogue throughout the day and night.
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