Whispering billboards, talkative cab drivers
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
London is indisputably one of the world's hotbeds for marketing and advertising innovations. Within a few weeks, we found not one but two truly interesting new ways for brands to get the word out about their goods and services. First: The widest billboard in the world, owned by Coca Cola. The 100 feet wide billboard, which replaced the old Coke sign in London's Piccadilly Circus, has built-in cameras, heat-sensors and a weather station to allow it to interact with its environment, as well as with Londoners passing by. Which means it will display rain drops when it's rainy, or make…
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