‘Buy one, donate one’ effort lets kids direct the giving

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“Buy one, give one” initiatives are increasingly common forms of corporate generosity, but it wasn't until recently that we began seeing them involving children. Much the way Happy Blankie lets recipients of its animal blankets help decide where the donated ones get sent, so Texas-based clothing maker Whitten Grey aims to let the girls who wear its dresses participate in donating similar ones to girls in far-off lands. Through Whitten Grey's Project Little Grey Dress, buyers of any eco-friendly dress from the company receive a unique code along with their purchase. When they enter that code online, they can then…

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