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More shopping & sharing, now from Estonia

Lifestyle & Leisure

The ink had barely dried on our story about Blippy when one of our spotters alerted us to yet another social shopping venture, this time out of Estonia. Much like Blippy, gives consumers a way to share their latest purchases and comment on those of their friends. Now in beta, is a social utility that aims to make it easy for people to track their friends’ shopping habits. Users enter their purchases via a simple interface, including a photo along with the date, time and price; for updates on the go, a mobile iPhone app is also available. From there, other members can view and comment on each other’s purchases. The site’s search tool also lets consumers sort results by country or keyword for a look at trends of interest to them. is free for users. No word yet on its business model, but as with other such ventures, there’s clearly the potential not just for advertising but also for referral fees from vendors whose products get highlighted on the site. Next, we wouldn’t be surprised to see add real-time capabilities like Blippy’s for an invigorating shot of what our sister site calls nowism. Another one to watch! Spotted by: John Greene



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