Whopla! is the first CELLebrity magazine

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And to really drive home the point made above: how about magazines for cell phone users? Spanking new Finnish weeklies Whopla!, ROCsport.mob and RIENTO claim to be the world's first mobile magazines. Whopla! will contain news and information on global celebrities, while ROCsport and RIENTO cater to the sports crowd. Every mobile magazine contains a minimum of 16 news items and 16 images. A clever idea in itself (if only for the PR it generates), where it gets really interesting is the multimedia aspect: the contents of the magazines (think movie and rock stars, sports heroes and royalty) can instantly…

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