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Half of all internet users enter online sweepstakes and contests each month, according to Forrester Research, yet few companies have the technical know-how to integrate such promotions with the social networks they're typically advertised on. A California startup aims to change all that, however, with a new online service that gives companies an easy way to build interactive promotions that tap into the viral capabilities they need to succeed. Most social network ads for sweepstakes, contests and giveaways take users off the social network to engage with the promotion, meaning that those promotions can't take advantage of viral features such…
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