New global labelling system highlights wind-made products

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Regular readers of Springwise maybe remember our recent story about the wind-powered machine that knits scarves sustainably. Now a new initiative, WindMade, plans to identify and label any products that have been made with wind power. Over the past fifty years consumers have been able to make purchase decisions guided by labels highlighting whether the product is tested on animals, contains CFCs, is recyclable or fair trade, and now WindMade is bringing energy source into the mix. The not-for-profit organization aims to give eco-conscious consumers worldwide the option to choose products based on sustainability, and hope that informing customers about…

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