Wine commerce for amateur vintners
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When we first covered Crushpad two years ago, this state-of-the-art urban winery was already making its mark by providing the grapes, equipment, barrels and know-how—all the essentials—to aspiring wine enthusiasts who wanted the experience of creating their own ultra-premium cabernets, merlots or other fine wines, but didn't have the luxury of owning their own vineyards. Customers who were unable to visit the San Francisco-based facility in person could design their wines remotely, using grape harvests from some of Napa Valley’s finest vineyards, and monitor their wine’s progress online. With a customer base now numbering in the thousands, Crushpad is not…
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