Wine is sipping from the fountain of youth
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Initiatives to uncork affordable and hip wines First it was light beers, then came alco-pops, and now the Breezer crowd (and their slightly older alcohol peers, the 25-35 olds) is being enticed to start sipping... wine! How? Well, matching the price of other casual drinks seems to work. At least in the US. Example? 'Two Buck Chuck', a wildly popular, USD 1.99 wine, which is only available at Trader Joe's supermarkets. In 2002, when it was introduced, 2 million cases were sold to wine guzzlers (source BW). Launching trendy wines, with equally cool marketing campaigns, is another option: in the…
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