Wine selling & storytelling
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Products that carry a sense of place or provenance are coveted by consumers for a variety of reasons, from environmental concerns to shifting perceptions about what constitutes value. As people move away from mass consumption to unique products and memorable experiences, the importance of storytelling deepens. Which is a boon for smaller companies, who are often more closely in touch with their product and history. We recently spotted a great example in Copenhagen. Gerbola Vin was founded by two brothers, Emil and Magnus Gerbola. Their grandfather came to Denmark from Italy while touring Europe as a circus clown. Going back…
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