Wine tasting does Tupperware
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Ah, wine, that wondrous, versatile child of the simple grape. 2.52 billion cases of wine were consumed worldwide in 2003; that’s almost 5 bottles for every single human being on the planet. But only a very small percentage of wine drinkers have knowledge of vino that extends beyond “I’ll have a glass of your house red.” The sheer volume of wine facts can be daunting: over 5,000 varieties of grapes from dozens of regions worldwide are coaxed, coddled, blended, and aged into a staggering array of red, white, rose, still, sparkling, and fortified wines. With so many enthusiastic but under-informed wine lovers, The Traveling Vineyard and Berry Brothers & Rudd tasted and smelled an opportunity.
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