Roaming eyewear store visits customers at work

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Rather than wait for customers to come to her, Wink Eyewear's Michele Bayle takes her entire eyewear 'store' to their workplace. Toting a collection of four hundred frames, Bayle offers personal consultations to find a flattering fit. The visits aren't just about convenience; they also allow customers to get feedback from friends and coworkers, helping them pick a pair of glasses that everyone will approve of. Much like the mobile restaurants and small food delivery companies we've been featuring, Wink Eyewear offers its founder a clear advantage: the opportunity to start a business without investing in a retail location. By…

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