Wise Words with Ben Greene

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The idea for The Farmery first came about when Ben Greene noticed something lacking from the agriculture industry. While there were plenty of farmers selling their produce through small enterprises, there was little to recommend their natural offerings over the glossy supermarket equivalents. Ben felt it was important to show the consumer the growing process and encourage their participation so that they could see exactly where their food was coming from and how it came into being. Ben's background is an interesting one – after studying Sculpture at college he then went on to join the military and was deployed…

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