Wise Words with Benjamin Young

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Smart green products can result in huge benefits for the environment, but unless they also provide users with substantial convenience and quality, compared to non-green products, their uptake is likely to be limited. Which is why when we found out about SmartCup, its ability to outperform rival products caught out attention — the dishwasher safe cups, embedded with smart payment capabilities, created a new type of convenience for the consumer. The cups were rewarded a Good Design Awards this year. The company responsible for this is the Melbourne-based Frank Green, which was founded by entrepreneur Benjamin Young. The design hub…

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