Wise Words with Bill Diffenderfer

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The world of car rentals can provide a frustrating experience. The choice of vehicles on offer can be varied in quality, and the rental process can be time-consuming. Often potential customers want to rent a car at short notice, if they are flying into a particular location and need to get to a particular venue at a certain time, for example. Co-founder of Silvercar, Bill Diffenderfer, was keen to simplify this process. Silvercar customers only have one model of car they can rent - the silver 2013 Audi A4, and can book their vehicle through mobile with cloud--based profiles for…

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