Wise Words with Jenna Anians

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The web has opened up a number of opportunities for product designers and retailers to create and market their goods in new ways, as well as reach new customers. Crowdsourcing, crowdfunding and quantifying tech have all become zeitgeist terms in the past few years and disruptive sportswear brand Tribesports has based its business model on all three. After building an online space and tools for sports enthusiasts to discuss, track and share their achievements, the company turned to its now loyal community to collectively help design a new line of sportswear, successfully crowdfunded on Kickstarter. We caught up with President…

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